A self-made star who has been pushing the boundaries and questioning the very definition of what masculinity means by championing characters that celebrate the extraordinary heroism of a common man, Ayushmann has shown various shades of a gentleman through his cinematic choices. Thus, he immediately resonated with the company’s philosophy of changing the perception of who the ideal gentleman should be and decided to acquire a stake in the company. Ayushmann says, "The definition of a gentleman has thankfully evolved today and I believe men should be comfortable to embrace their vulnerability and their weaknesses. It doesn’t make them less of a man. I immediately connected with the philosophy of The Man Company and consider the company as a progressive and extremely inclusive brand whose products I love using. The company has an impeccable business insights and I will be deeply invested in ensuring that the company grows from strength to strength in the years to come.’’
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