Saturday, July 15, 2023

Badshah turns mentor for The Dharavi Dream Project to empower underprivileged youth

In 2013, Oscar-winning music composer A. R. Rahman, renowned filmmaker Shekhar Kapur and serial entrepreneur late Samir Bangara came together to discover and nurture talents from Dharavi, besides helping them showcase it to the world with the launch of a not-for-profit organization, The Dharavi Dream Project (TDDP). Embarking on its’ 10th year, TDDP will be launching Dharavi’s very first state-of-the-art recording facility on Founder’s Day which falls on the 15th of July as a tribute to late Samir Bangara. In a bid to place the power and ownership back in the hands of the talent, the recording studio with its quality infrastructure and global sound systems, will join forces exclusively with global music mogul Badshah for mentoring and empowering the talents at TDDP.

Prepped to be a ground-breaking and monumental moment that celebrates and empowers the under-resourced hip-hop talent housed in Asia’s largest ghetto, the recording studio aims to set a benchmark within the homegrown hip hop community of India. Badshah will also embrace the role of a mentor for the 100-odd under-resourced talent represented by The After School of Hip Hop, a hip-hop academy in Asia instituted under TDDP that helps inculcate and sustain an environment which gives the under-resourced hip-hop talent a chance to acquire creative aptitude.

Badshah shares, “The ideology of music being a healer and a platform of hope and aspiration solidifies my association with The Dharavi Dream Project. Hip hop was actually founded in mentorship. The only way it grows to the next generation is through mentorships and more specifically street mentorships. I truly am passionate about discovering and nurturing musical talent and I am proud to be supporting such a diverse establishment that is investing in the future arts and music community and contributing to a hip-hop revolution. I’m grateful to MC Heam for introducing me to the lovely folks at TDDP. Such initiatives are sure to have a positive impact on the burgeoning music scene, empower and educate artists with more avenues to showcase their artistry and contribute to the overall cultural development of the community.”

Dolly Rateshwar, Sushant Yattam & Tejashree Pol, Co-Founders, The Dharavi Dream Project further elaborate, “While knowledge sharing has been an active component at TDDP The After School Of Hip Hop, the need to expand opportunities for the under-resourced talent and showcase their craft on a more prominent platform via the right infrastructure which was largely missing. This association will serve as a platform to mobilize the talent to take their craft to the next level and provide an artist-friendly space for talent to hone their craft, collaborate with other musicians and share their music with the world. This would benefit the whole ecosystem economically and uprise the talent in the ghettos of Dharavi.”

The Dharavi Dream Project revolutionizes education by empowering underprivileged youth in Dharavi through a free school of hip hop. This unique initiative mentors and teaches elements like rapping, beatboxing, graffiti styles, and breaking to over 500 students aged 5-24 years. It aims to identify, nurture, and showcase talent from underserved areas, amplifying their voices on a global scale. With support from organizations like Roland Corporation, PepsiCo and contributions from artists like MC Heam, Raja Kumari, D Cypher, Spin Doctor and many more, the project is etching a legacy of its own. Universal Music Group, Qyuki Digital Media and dJED Foundation are key partners ensuring sustainability and wider reach. ALSO READ: India’s Best Dancer 3: Shilpa Shetty Kundra sets the stage ablaze with ‘thumkas’; Badshah encourages contestant by saying ‘Chak De’



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