As the world becomes more reliant on technology, the dark side of innovation emerges through deepfakes. Actor Anup Soni recently faced this troubling trend when a manipulated video endorsing IPL betting spread widely, using his voice and clips from his popular show Crime Patrol. This video, likely created using artificial intelligence (AI), convincingly replicated Soni's voice, giving the false impression that he supports betting activities. Soni swiftly denounced the video, clarifying that he has no association with it.
Following the viral spread of the video, Anup Soni took proactive steps to condemn the act, releasing a statement to clarify that he had no association with the doctored content. This incident underscored the dangers and widespread impact of deepfake technology, highlighting the potential for misleading representations of celebrities that can deceive the public. Soni's response brought attention to the need for vigilance and awareness surrounding the misuse of AI-driven manipulations in media.
Deepfakes, a combination of "deep learning" and "fake," are the use of artificial intelligence (AI) to edit video or audio recordings, sometimes resulting in convincing but misleading imitations of actual individuals. In the instance of Anup Soni, his likeness was used to promote unlawful activities, creating anguish and raising worries about the consequences for celebrities' reputations.
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The video in issue, which encouraged internet users to join Telegram groups, received millions of views, demonstrating how quickly such information spreads online. After the video became viral, Soni himself issued a warning stating, “This is a completely fake video and we all have to be alert as to how and to what extent things are getting manipulated these days. The voice totally seems like I’m only saying. Even video clips are from Crime Patrol. Please be alert people!!”
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Unfortunately, Soni is not the only star who has been targeted by deepfake makers. Recently, various high-profile actors, athletes, and politicians, including Ranveer Singh, Rashmika Mandana, Sachin Tendulkar, Aamir Khan, Amit Shah, and others, have had their likenesses used in similar ways, frequently for false or malevolent intentions. People, particularly victims and specialists, have emphasized the critical need for improved awareness and the creation of remedies to prevent the surge in deepfakes.
Also Read : Ashutosh Rana addresses controversy over alleged deepfake video supporting political party
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